Strategy Development
- Business diagnosis and assessment
- Business strategy
- Corporate governance
- Target operating model
- Sustainability and CSR strategies
Marketing & Communication
- Marketing and communication strategies
- Brand strategy and positioning
- Marketing activity planning and budgets
- New product development
- Shopper marketing
Organizational Development
- Human resources development plans
- Organization design and structure
- Job descriptions and authority matrix
- Compensation and benefits structure
- Performance management framework
Operational Effectiveness
- Functional policies and procedures
- Implementation plans & execution support
- Profit and loss optimization
- Annual business planning
- Capability building: Marketing Foundation
Pure Model
Our Pure Model provides an integrated and structured way to managing and delivering projects effectively and efficiently. It focuses on four key stages required for any successful business or marketing transformation, supported by program management, quality assurance, and change management activities.
Program Management & Quality Assurance
Purify
Purify
Create deep understanding through internal business diagnosis and external environmental scanning
Unify
Unify
Develop strategy and align all stakeholders to co-craft a unified business direction
Remodel
Remodel
Build new operating mechanisms and develop implementation plans with benefits realization
Execute & Review
Execute & Review
Support the execution of implementation plans and provide periodical performance review